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HMOs now serve Americans of all ages. Photograph by FPG/Ron Chapple
Choosing an HMO

Some headline writers have portrayed managed care as a monster from a B-grade horror movie: "Americans Are Doomed: No Choice of Doctors, Poor Quality Care." Others have embraced it like the promise of eternal youth: "Everyone Guaranteed Coverage: Better Care and Cheaper, Too." Most Americans are somewhere in between: they aren't very familiar with managed care, they don't know what to believe, and they are unnerved by the prospect of having to choose one of these newfangled plans.

The noisy, often vituperative national debate over health-care reform has obscured the fact that the system has already been transformed without a scrap of legislative help. Like it or not, health maintenance organizations (HMOs) are everywhere-and they're here to stay.

  Change was inevitable because traditional indemnity coverage caused a tug-of-war between doctors and insurance companies and put consumers in the middle. Under the familiar fee-for-service system, physicians had a financial incentive to overtreat because they were compensated for every office visit, test, or procedure. Insurance companies, on the other hand, wanted to minimize their financial risk by paying as few claims as possible.

Insurers seek to control their expenditures in many ways: denying coverage for certain conditions, shortening the list of what is covered, raising premiums, or "cherry picking"-which means insuring mostly young, healthy people who use fewer and cheaper services.

As a result, many who are older, less healthy, or afflicted with hard-to-treat diseases have been left out in the cold. Some have settled for catastrophic coverage (which kicks in only after a deductible of $1,000 to $5,000 has been paid); about 37.4 million people have ended up with no health coverage at all.

Although managed care is an unfamiliar concept for many Americans, this approach has actually been around since 1929, when doctors first contracted with businesses to care for their workers in exchange for a monthly fee. The idea spread, research showed that it did no harm to people, and since 1973, companies with 25 or more employees have been required to offer a choice between traditional insurance coverage and HMO membership.

HMO enrollment has soared from 6 million people in 1976 to more than 50 million in 1995. This boom has been driven primarily by large corporations, which saw their insurance costs skyrocket during the 1970s and 1980s, when indemnity plans dominated the marketplace. They see managed care as a way of clamping down on those costs, and the federal government has followed suit by encouraging Medicare beneficiaries to sign up for HMOs instead of purchasing Medigap insurance. Insurance companies have responded by gradually phasing out indemnity plans in favor of managed care.

Inset The Dilemna for Consumers

Now that nearly 600 hmos are vying for business in the United States, one might expect consumers to be big winners. But concerns abound. Continuity of care, for example, can be a problem for employees who find themselves switching HMOs every two or three years, as they're forced to select one of the two or three lowest bidders picked by their company. In some cases, they're stuck with only one option.

And anyone, regardless of age or employment, can be overwhelmed by the task of choosing the right health plan. It would be easier if high-priced plans were always best and if low cost always correlated with poor quality or service. In fact, price differences are usually determined by what benefits are covered, with a deluxe plan generally costing more than a basic model. Marketing brochures provide general information about a plan's benefits, but these are advertising tools and shouldn't be relied on for an unbiased assessment.

Although there's no magic formula for selecting the right HMO, there are prudent ways of doing research and making an informed decision.

Managed care is defined as a system that encompasses both the delivery of health care and payment for those services. Instead of simply paying claims submitted by independent physicians and hospitals, HMOs and other managed-care organizations enter into formal contractual arrangements with these providers, set policies for what doctors and hospitals can and can't do, and keep a close watch over them.

One feature that sets HMOs apart from traditional fee-for-service care is an institutional emphasis on prevention and on the early detection of disease. In theory, an HMO that is paid a set amount for each member will be motivated to keep people well because a healthy person consumes fewer resources (office visits, medications, etc.) than a sick one.

Some HMOs do little except hand out brochures about quitting smoking, starting an exercise program, or eating a low-fat diet. But topnotch organizations take a more active role, reminding members when it's time for a mammogram or cholesterol measurement and providing these key screening tests without the copayment required for other visits. Some plans offer free or low-cost classes or have discounts with exercise studios, diet centers, and the like.

Managed-care organizations have elaborate systems for monitoring both the quality and costs of care. For example, they use a formal authorization process to control referrals to specialists, cut down on what they regard as unnecessary procedures, and reduce expenditures for prescription drugs. In fee-for-service health plans, a patient could consult a specialist, arrange for a hospital stay, or have a procedure done at will-even if his or her primary-care doctor advised against it. In an HMO, members have unrestricted access only to their primary-care doctor; everything else must be authorized in advance.

In some HMOs the primary-care doctor acts as the gatekeeper to referrals; in others, a utilization-review nurse or even a committee, usually made up of medical specialists and administrators, gets involved. Patients and their doctors are sometimes surprised when their request is denied because the utilization committee views the procedure they wanted as experimental or unnecessary or believes that a less expensive treatment would be just as good.

HMOs also rely on a process called utilization management to determine whether members are receiving care that is consistent with practice guidelines adopted by the organization. These are standardized diagnostic and treatment protocols designed to eliminate unnecessary procedures, uninformative tests, and costly treatments that may work no better than less expensive or less invasive ones. However, critics charge that HMOs, by emphasizing only the cost factor, may cause their patients to miss out on useful tests and procedures.

First, Know Thyself

People who must choose a managed-care plan should consider how their needs might change in the future. Although this is often the last thing that occurs to prospective HMO members, in fact it is the best way to avoid dissatisfaction later. Answering these questions can help: Do you have a chronic ailment? Do you see a specialist? Are you overweight? Are you physically active? Do you smoke? Do you want to change your lifestyle? Do you need dental coverage? Mental health services? Do you want a plan that covers chiropractors, acupuncturists, or other providers of complementary therapy?

The best HMOs make a concerted effort to promote healthy habits among their members and to provide good preventive care. Before signing up with an HMO, you may want to make sure that it offers:
Wellness programs such as exercise, nutrition counseling, stress and weight management, and smoking cessation.

Routine screening for hypertension, high cholesterol, and common cancers such as those of the breast, prostate, and colon.

Chronic disease management aimed at preventing or reducing complications due to conditions such as asthma or diabetes.

Psychotherapy services and self-help groups.

Rehabilitation programs designed to minimize disability following heart attack, stroke, or another major event.

Go to Part II, or see The ABCs of Managed Care

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