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Achieving Women	Course Correction for the Core
A Pair of Provosts	Portrait - Stephen Greyser
The Final Club Scene	Jazz Reunion
A Shift in Admissions	The Bubble Bursts
Book Theft for the Record Book	Brevia
The Undergraduate - School Days	Sports - Winter Warriors

Photograph by Jim Harrison

Stephen Greyser

Two temples face each other across Boston's Fenway: the Museum of Fine Arts and Fenway Park. At least one Harvard professor consults at both: Chapman professor of business administration Stephen Greyser '56, M.B.A. '58, D.B.A '65, chairs the museum's new marketing committee and works with the Boston Red Sox on "Friendly Fenway," which he calls a "fan experience enhancement program." That includes sprucing up the park's look--painting the tops of the dugouts, for example--and upgrading food concessions, which now offer Papa Gino's pizza, Chinese food, and Greyser's personal favorite: kosher hot dogs. There's an alcohol-free grandstand in left field. Most of these changes were market-researched via thousands of questionnaires from fans. "It's looking at life through the consumer's lens," says Greyser, who has also worked with the professional basketball, baseball, hockey, and football leagues on marketing and communication issues. Greyser, who's held Red Sox and Celtics season tickets for more than three decades, has spent his entire career at Harvard. In more than 30 years of teaching he has never missed a class. A prolific author, he has developed more than 250 cases. Last fall he taught corporate communications, and this spring launched a new course, "The Business of Sports," which enrolled 65 students. "Fifteen years from now," he says, "it's likely some of them will be owners."

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