- Do you have advice on how to run a successful advertising campaign?
- What classified categories do you offer?
- What does it cost to advertise?
- Does it cost anything to boldface words in my ad?
- Are there other ways to make my ad stand out?
- What if I want to use a photo, logo, or color in my print ad?
- Can my ad to be placed in a certain part of a section (e.g. the first ad in a category, not toward the bottom, etc.)?
- When is my classified ad due?
- Do you offer frequency discounts?
- Can you help me write my ad or suggest changes?
- How do I pay for my classified ad?
- How do I gauge the effectiveness of my ad?
- I am ready to place my ad. What do I do now?
- I know I want to place an ad, but I still have questions. What should I do?
- What if I want to place an ad in another part of the magazine (outside of the classifieds section)?
A: From deciding on a budget to figuring out your advertising goals and tailoring your message to the audience you want to reach, we have you covered. Click here for our “How Advertising Works” information or call 617-496-6686, Skype: hmagclassifieds or email: [email protected] and we can assist you with creating an effective ad campaign that resonates with the Harvard community.
A: We have categories to fit almost any advertisement, however our most popular sections include Vacation Rentals, Personals, and Real Estate.
A: We offer text advertising at a cost of $5.25 per word. Telephone numbers, including the area code, count as one word. Words divided by a slash or hyphens are counted individually. Zip codes are free. Email addresses and websites count as two words each. There is a 12-word minimum.
If you wish for logos, photos or artwork to appear in your ad, you must purchase a display ad. Display ads cost $400 per column inch, and are available in increments of 1/4" (1-inch minimum), with a standard column width of 2 3/16". Design services are also available for $60 per hour, with a 1 hour minimum charge.
A: We boldface the first two words in each ad for no additional cost. Additional boldfacing of entire words costs an extra $5.25 per word.
A: There are four ways to make your text ad stand out:
- Add our star icon to highlight your text ad for $35.
- Add a crimson border to your text ad for $60.
- Have your Harvard class year information in bolded red text for $7.
- Buy an online classified ad. Online classifieds appear concurrently with each print issue for just $40 extra. This is an excellent way to reinforce your print advertisement. If you miss a print deadline and want to advertise online instead, the cost is $5.25 per word (the same as a print ad). Another added bonus: your online ad can be linked directly to your webpage or email address. You can also include photos with your online text ad for $35 per photo.
To see examples of the star icon, crimson border and bolded class year, click here.
A: You can buy a display ad, which allows for logos and artwork. Display ads cost $400 per column inch, and are available in increments of 1/4" (1-inch minimum), with a standard column width of 2 3/16". Design services are also available for $60 per hour, with a 1 hour minimum charge. Here is an example of a 1" display ad that would cost $400. To purchase a display ad, call (617) 496-6686 or email [email protected].
A: Positioning guarantees are not available in the classifieds section.
A: Our 2020 issue dates and deadlines are as follows:
Deadline for Ads
A: Our most successful advertisers get a greater response when doing multiple issues versus just one issue. It’s akin to when you see an ad on TV, hear it on the radio, or see it in a newspaper or magazine only 1 time and never again, you are less likely to act on it than if you had seen or heard it multiple times.
We do offer the following frequency discounts for multiple insertions:
· 10% off for 3 issues
· 15% off for 4 or 5 issues
· 20% off for 6 issues
*In order to receive frequency discounts, your ad must be pre-paid in full for all insertions at time of sale. These frequency discounts do not apply to Harvard Alumni Business Network ads or Special Section ads.
A: Yes! Call 617-496-6686, Skype: hmagclassifieds or email: [email protected] and we can assist you with creating an effective ad campaign that resonates with the Harvard community. We encourage you to browse our classifieds to see what other advertisers are doing and to see which ads stand out most to you.
*Design services for display ads are available for $60 per hour, with a 1 hour minimum charge. There is no charge for assistance in wording text ads.
A: We accept Mastercard, Visa, American Express and Discover, or you can pay with a check (as long as the check is received and clears by the ad deadline for the issue you wish to start in). Payment is due at the time of purchase.
A: Measuring a return on your investment can be tricky with advertising, but here are a few things you can do to measure the effectiveness of an advertising campaign:
• Compare inquiries and sales before, during, and after your ad campaign. (Keep in mind that advertising often has a delayed effect, so sales may not come immediately.)
• Ask people who contact you (especially new customers) how they heard about you.
• Offer a special incentive so you know customers are responding to your ad. For example, “mention this ad and get a 20% discount.” You can set up a customized link for the ad on your website, and then track how many people use that link with your website’s analytics. (e.g. visit yourwebsite.com/harvard and get 20% off your order).
• Click through rates (CTRs) don’t tell the whole story. Look at your website’s analytics to see if there is an uptick visitors, time spent on your site, or page views. Did you receive any referral traffic from Harvard Magazine’s website? Did a visit convert to a sale or action (e.g. did a visitor send you an email or sign up for your mailing list)?
• Don't expect a phone call or increased traffic to your website after running one ad. Customers may need to see your ad multiple times before they take action. This is why we strongly recommend advertising in at least 3 issues of the magazine to start. See our frequency discounts for multiple insertions.
• Know that a big part of advertising is building awareness about your business, product, or service–as well as engaging with potential and returning customers. The more familiar your customers become with your brand, the more likely they are to trust you–and to think of you first–when they need your services.
A: To place a text ad, click here, email: [email protected], call: 617-496-6686 or Skype: hmagclassifieds. Our online order form is not able to handle display ads, so if you wish to place a display ad, please contact us via email, phone or Skype (noted above).
A: Please contact the Classifieds Department at 617-496-6686, Skype: hmagclassifieds or email us at: [email protected].
A: View our national ad rates, Harvard Squared ad rates, and digital/newsletter rates. For more information, please contact Bob Fitta, Director of Advertising, at 617-496-6631 or email him at [email protected].