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Your independent source for Harvard news since 1898

Get in Touch

Robert Fitta
Advertising Director
617-496-6631
[email protected]

Abby Shepard
New England Advertising Manager
617-496-4032
[email protected]

Gretchen Bostrom
Classifieds Advertising Manager
617-496-6686
[email protected]

Ad Specifications

Print production requirements

PDF/X-1a files are preferred; however, Macintosh-compatible native file formats will also be accepted when packaged with related assets including fonts, images and links. Images should be provided in the CMYK color space and a minimum resolution of 300 dpi is required. Pantone colors cannot be accepted without prior arrangement. For color matching on press, contract proofs meeting SWOP guidelines should be provided. Additional specifications, including information about inserts and BRC cards, are available upon request. Graphic Design services are also available for $60/hour (one-hour minimum charge). Contact Bob Fitta at 617-496-6631 for advertising information, or Jennifer Beaumont at 617-495-4268 with production questions.

Print specifications

 

Width

Depth

Trim

8 3/8" (8.375)

10 1/2" (10.5)

Live

7 1/8" (7.125)

9 1/4" (9.25)

Bleed Page

8 5/8" (8.625)

10 3/4" (10.75)

Non-bleed Page

7.525"

9.75"

2/3 Page

4 9/16" (4.563)

9 5/8" (9.625)

1/2 Horizontal

7" (7.00)

4 3/4" (4.75)

1/2 Vertical

4 9/16" (4.563)

7 1/8" (7.125)

1/3 Square

4 9/16" (4.563)

4 3/4" (4.75)

1/3 Vertical

2 3/16" (2.188)

9 5/8" (9.625)

1/6 Horizontal

4 9/16" (4.563)

2 1/4" (2.25)

1/6 Vertical

2 3/16" (2.188)

4 3/4" (4.75)


Safety: Please keep all live matter not intended to trim 1/2" from the trim edges.
Gutter Safety: Allow 3/8" on each side of the gutter, 3/4" total gutter safety.

Mechanical requirements
Trim size: 8 3/8" x 10 1/2"
Printing process: Web Offset
Binding Method: Perfect Bound

 

Shipping instructions

All advertisements should be sent to:

Jennifer Beaumont
Harvard Magazine
7 Ware Street
Cambridge, MA 02138
Tel: 617-495-4268
[email protected]

If you would like to upload your ad directly to our FTP site, please call
617-495-4268 for instructions.

 

Digital Ad Specifications

Online ads: We accept common Internet display advertising units including Medium Rectangles (300x250), Leaderboards (728x90), Half Page (300x600) ads and (with prior approval) expanding Billboards (970x30—970x200). Accepted formats include third-party ad tags, HTML5, Flash (with embedded clickTAG and a fallback image) and animated GIFs, plus all static formats such as GIF, JPEG, and PNG. File sizes should not exceed 256 KB without prior approval. Please remember to include your destination (click-through) URL and send all advertising materials to [email protected] or call Jennifer Beaumont at 617-495-4268 with further questions.

Targeted e-mail ads: For targeted e-mail newsletters, we accept JPEG, GIF, and PNG formats. We do not accept Rich Media for e-mail campaigns because it does not perform consistently across e-mail clients (Outlook, Apple Mail, Gmail, Yahoo, AOL, etc.). Materials may be forwarded to [email protected].

Note: Flash/SWF files must include embedded clickTAG code. We cannot provide performance data for Flash ads that do not support clickTAG. For more information about clickTAG, please consult these online resources:

Rich Media Ads: Follow IAB guidelines and allow 10 days’ lead time for testing. All native file formats and assets (Flash, HTML5) should be included to facilitate integration with Harvard Magazine’s in-house ad server.