Classifieds Pricing and Sizes
- Print Advertising: Text Ads
- Enhance the Look of Your Text Ad
- Print Advertising: Classified Display Ads
- Harvard Alumni Business Network
- Special Sections: Harvard Authors, Travel, Education
- Print/Online Advertising Combo
- Online-only Advertising
- Search Engine Optimization Advertising
- Frequency Discounts
There is a 12-word minimum charge for text advertising. The first 2 words in the ad are boldfaced for no extra cost. Additional boldfacing is an extra $5.25 per word. Telephone numbers count as 1 word. Email addresses and websites count as 2 words apiece. Abbreviations each count as the words they stand for (for example "3br" means "3 bedrooms" and is counted as 2 words). Words divided by hyphens or slashes are counted individually. The Harvard Alumni Business Network discount does not apply to text ads.
If you purchase the bolded Harvard class year option, you will be vetted through Harvard University's alumni records to verify you are a Harvard alum. Only Harvard alumi are allowed to purchase the bolded class year option.
Classified display ads are designed ads that may contain colors, logos, or photographs in addition to text. They cost $400 per column inch and are available in increments of 1/4" (1-inch minimum), with a standard column width of 2 3/16". Classified display ads cannot be purchased using our online order form, therefore to place your ad, you must call 617-496-6686 or email [email protected].
2.188" x 1"
2.188" x 1.25"
2.188" x 1.5"
2.188" x 1.75"
2.188" x 2"
2.188" x 2.25"
2.188" x 2.5"
2.188" x 2.75"
2.188" x 3"
*For larger sizes, please contact 617-496-6686 or [email protected].
Classified display ads must be "camera-ready," in order to avoid a design fee of $60 per hour with a 1 hour minimum charge. This means that your ad must be sized exactly according our our design specifications above and the resolution of the ad must be 300 dpi. If we must do anything to your ad, it is not considered "camera-ready" and the design fee will be assessed. Ads should be submitted in pdf format (pdfx-1a preferred) and should be emailed to [email protected]. Our online order form is not able to accept classified display ads. If you need assistance with designing an ad, Harvard Magazine offers design services for a fee of $60 per hour with a 1 hour minimum charge. Please contact 617-496-6686 or [email protected] if you have any questions or need assistance.
If you are a Harvard alumni business owner, you are eligible to receive a 50% discount off the cost of a classified display ad. Your ad will correspond to the proper category of your business (example, if you are a real estate broker, you would be under our Brokers/Services category). Your ad will be highlighted with the Harvard Alumni Business Network headline and Harvard shield to note that you are a Harvard alumni business owner. Here is an example of a Harvard Alumni Business Network ad:
Harvard Alumni Business Network advertisers will be vetted through Harvard's alumni records. You must be a Harvard alum to receive a 50% discount off the cost of a classified display ad and to have the Harvard shield and Harvard Alumni Business Network headline appear with your display ad. Ads must be "camera-ready," in order to avoid a design fee of $60 per hour with a 1 hour minimum charge. This means that your ad must be sized exactly according our our design specifications above (see classified display ad sizes for reference) and the resolution of the ad must be 300 dpi. If we must do anything to your ad, it is not considered "camera-ready" and the design fee will be assessed. Ads should be submitted in pdf format (pdfx-1a preferred) and should be emailed to: [email protected]. Our online order form is not able to accept classified display ads. If you need assistance with designing an ad, Harvard Magazine offers design services for a fee of $60 per hour with a 1 hour minimum charge. Harvard Magazine will add in the Harvard shield and Harvard Alumni Business Network headline to your ad. Please contact 617-496-6686 or [email protected] if you have any questions or need assistance. Frequency or other further discounting does not apply for Harvard Alumni Business Network advertisers. The Harvard Alumni Business Network discount is only for a display ad in our classifieds section. It does not apply to other sections of the magazine.
Harvard Magazine offers a number of special advertising sections throughout the year. See below for pricing and specifications for a particular section you may be interested in. Frequency, Harvard Alumni Business Network or other discounts do not apply for Special Sections.
Harvard Authors' Bookshelf
Reach a larger audience by running your ad on our website in addition to print. Online ads run concurrently with the release of the print edition and remain on our website for 2 months at a time (the same duration the print edition is out for). If you opt to have your ad run on our website in addition to print, but would prefer to start the online portion of your ad right away, please call 617-496-6686, Skype: hmagclassifieds or email: [email protected] and we can assist you. Your ad would remain online for 2 months after the date you opt to start online coverage. If you are running a text ad in print as well as on our website, you may include a photo with your text ad on our website for an additional $35/photo. A camera icon () will appear with your text ad in the print version of the magazine (the photo would not appear in the print version of the magazine) to indicate that readers can view photo(s) with your text ad on our website. If you wish to have a photo to appear in the printed magazine, you must buy a classified display ad.
If you wish, your ad can appear online only (and not in the print version of the magazine). The pricing for online-only text ads and online-only display ads is the same as the print pricing listed above. Online ads remain on the website for 2 months.
Multi-Link Ads For Search Engine Optimization (SEO) = $100 (15-word maximum), $50 category slotting fee
Multi-link ads that take advantage of search engine optimization are $100 for 2 months of coverage. There is a 2-month minimum charge. Your ad cannot be more than 15 words. Your ad will appear at the bottom of the classifieds section you wish to advertise in (The classifieds sections are: Vacation Rentals, Real Estate, Personals or Products & Services). If you wish to have your ad appear in a particular subcategory, there is a $50 category slotting fee (e.g. if you wish to advertise under the Maine Vacation Rentals subcategory). Your ad will appear at the end of the subcategory you choose. Multi-link ads will not appear at the top of classifieds pages nor on any other page of the Harvard Magazine website. Multi-link ads remain online for 2 months at a time. Multi-link ads cannot be purchased using our online order form, therefore to place your ad, you must call 617-496-6686, Skype: hmagclassifieds or email [email protected].
We recommend that you advertise in at least 3 issues (that’s 6 months of coverage. Harvard Magazine comes out every 2 months). Our most successful advertisers receive a better response rate when advertising consecutively in multiple issues versus in just 1 or 2 issues. It’s akin to when you see an ad on TV, hear it on the radio, or see it in a newspaper or magazine only 1 time and never again, you are less likely to act on it than if you had seen or heard it multiple times. We offer the following frequency discounts for advertising in multiple issues:
6 or more issues - 20%*
4 to 5 issues - 15%*
3 issues - 10%*
All rates are gross.
*In order to receive frequency discounts, your ad must be pre-paid in full for all insertions at time of sale. These frequency discounts do not apply to Harvard Alumni Business Network ads, our Spotlight travel sections, The Harvard Authors' Bookshelf or other specially discounted sections (see Special Sections).
Payment for all insertions is due at the time of sale. We accept Mastercard, Visa, American Express, and Discover. If paying by check, your payment must be received and processed by the deadline for the issue you wish the ad to appear in. If your payment is not received, your ad will not run.
Harvard Magazine DOES NOT offer positioning guarantees in the Classifieds section. Ads are positioned on a first-come, first-served basis. No exceptions. Ads must correspond to their proper categories.
Harvard Magazine retains the right to decline any advertisement. Each advertisement will be judged on its own merits.