Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

The University will compensate families of those whose remains were sold and establish a scholarship to honor anatomical donors.

The division is launching a new fundraising effort to support 50 additional students.

Why Some Citizens Reject Science

Bridging the gulf to science deniers

Explore More From Current Issue

A busy classroom filled with students working at computers, colorful decor, and a bright atmosphere.

In 2004, a frenzy spread across Harvard Yard in days. Four billion users later, we are only just catching up.

A man in a suit speaks at a podium.

David Battat promotes alumni engagement.

A flooded office scene with computers, a woman working, and a pink sunset backdrop.

A College student’s attempt to recapture the romanticism of the workplace.