Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Ronny Chieng Tells Harvard to ‘Destroy AI’ as Graduates Cheer

The comedian and The Daily Show host gave the keynote address for Class Day 2026.

Martin Nowak Placed on Leave a Second Time

Further links to Jeffrey Epstein surface in newly released files.

Harvard Confers Five Honorary Degrees at the 2026 Commencement

O’Brien joins journalists, a scholar of AI, and a Broadway star.

Explore More From Current Issue

A man holding a revolver and lantern, wearing a hat and coat, appears to be walking cautiously.

Scoundrels, Then and Now

On con men, Mark Twain, and the powers of the Harvard name

A dancer in a black leotard poses gracefully in a bright studio, with mirrors reflecting her movement.

A New Black Swan Musical Cranks Up the Tension

The creative team of the A.R.T.’s new show dish on adapting Darren Aronofsky’s thriller classic from screen to stage.

Historical battle scene with soldiers in red and blue uniforms, flags waving, chaotic action.

The Harvard-Trained Doctor Who Urged a Revolution

Before his heroic death, General Joseph Warren was dubbed “the greatest incendiary in all of America.”