Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

All That’s Unseen charts the Harvard graduate’s uneasy journey from Appalachia to Cambridge and back.  

Harvard Weathers a Year of Turmoil

The federal government has launched unprecedented actions against the University. Here’s a guide.

After a final round of layoffs, University leaders say 165 staff jobs were eliminated across the division.

Explore More From Current Issue

Two laboratory researchers, one seated and one standing, in a scientific lab with equipment.

The stakes are high for this husband and wife: one of them will die if they don’t find a cure.

A flooded office scene with computers, a woman working, and a pink sunset backdrop.

A College student’s attempt to recapture the romanticism of the workplace.

Smiling woman stands beside a large skull in a display cabinet.

From competing in youth gymnastics to studying tetrapods, the Harvard curator has always chased her curiosity.