Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Social Media Use and Adult Depression

A survey reveals suprising links between social media use and depression in adults.

All That’s Unseen charts the Harvard graduate’s uneasy journey from Appalachia to Cambridge and back.  

In 2004, a frenzy spread across Harvard Yard in days. Four billion users later, we are only just catching up.

Explore More From Current Issue

University Hall with steps and the John Harvard statue, surrounded by trees and a grassy lawn.

Long-discussed reorganization includes layoffs and the end of the Dudley Community.

Portrait of a man in a denim shirt beside a blue book cover for "Gretal and the Great War" featuring an illustration of a leg holding an army helmet..

The Gretel and the Great War author on how the Lampoon derailed his science career—and set him on a literary path.

Colorful cartoon animals, including dogs, cows, rabbits, and a fence, on a pink background.

Inseparable cows, big dogs fostering a tiny kitten, and a show beagle’s second act