Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

The Supreme Court Affirmative Action Rulings: An Analysis

The underlying arguments project clashing worldviews of race and appropriate remedies.

250 Years Ago, Harvard Was Home to a Revolution

A look at the sights, sounds, and characters that put the University on the frontlines of history

At informational town hall meetings, faculty and staff press administrators for details.

Explore More From Current Issue

Massachusetts Hall at Harvard Red brick building with a large clock on top, surrounded by green trees.

With a grade inflation vote and in the courts, the University argued that it’s taking steps to change.

An open book with a film strip emerging, trailing popcorn and a dancer silhouette.

Readers Respond to Our Adaptations Survey

We asked people to share their favorite art adaptations. Here’s what they said.

Star-filled night sky with the Milky Way arching over a rocky silhouette.

There’s a growing movement to curb light pollution. It starts on your front porch.