Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

To Promote Healthy Habits in Patients, Start With the Doctors

Why Harvard Medical School is training physicians to think more like coaches

How Philosophy at Harvard Saved Itself

As humanities shrink across higher education, one department is flourishing. Is its success a fluke, or a roadmap?

Harvard Weathers a Year of Turmoil

The federal government has launched unprecedented actions against the University. Here’s a guide.

Explore More From Current Issue

Colorful icons representing sleep, fruit, speech, and a mind with a water lily.

Check back soon to take our survey! 

A woman jogs on a path beside a boy riding a bicycle, surrounded by trees.

Why Harvard Medical School is training physicians to think more like coaches

A man with a long beard and formal attire stands next to a chalkboard with an equation.

Two tales of University greats—and an encounter with a Tiger