Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Harvard’s Class of 2029 Reflects Shifts in Racial Makeup After Affirmative Action Ends

International students continue to enroll amid political uncertainty; mandatory SATs lead to a drop in applications.

Sam Liss to Head Harvard’s Office for Technology Development

Technology licensing and corporate partnerships are an important source of revenue for the University.

Explore More From Current Issue

A jubilant graduate shouts into a megaphone, surrounded by a cheering crowd.

For Campus Speech, Civility is a Cultural Practice

A former Harvard College dean reviews Princeton President Christopher Eisgruber’s book Terms of Respect.

A football player kicking a ball while another teammate holds it on the field.

A Near-Perfect Football Season Ends in Disappointment

A loss to Villanova derails Harvard in the playoffs. 

Four men in a small boat struggle with rough water, one lying down and others watching.

The 1884 Cannibalism-at-Sea Case That Still Has Harvard Talking

The Queen v. Dudley and Stephens changed the course of legal history. Here’s why it’s been fodder for countless classroom debates.