Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Harvard Divinity School Sets New Priorities

After two years of turmoil, Dean Marla Frederick describes a more pluralistic future for the institution’s culture and curriculum.

What Trump Means for John Roberts’s Legacy

Executive power is on the docket at the Supreme Court.

Explore More From Current Issue

Wadsworth House with green shutters and red brick chimneys, surrounded by trees and other buildings.

Wadsworth House Nears 300

The building is a microcosm of Harvard’s history—and the history of the United States.

A person walks across a street lined with historic buildings and a clock tower in the background.

Harvard In the News

A legal victory against Trump, hazing in the Harvard-Radcliffe Orchestra, and kicking off a Crimson football season with style

A man in a gray suit sits confidently in a vintage armchair, holding a glass.

The Life of a Harvard Spy

Richard Skeffington Welch’s illustrious—and clandestine—career in the CIA