Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

What Trump Means for John Roberts’s Legacy

Executive power is on the docket at the Supreme Court.

Summers Takes Leave Amid Harvard Probe

Previously undisclosed Epstein links to Harvard affiliates leads to a University review.

FAS Cuts Science Ph.D. Admissions By Half

Backing off plans for more drastic reductions, the division still faces a long-term deficit.

Explore More From Current Issue

An illustrative portrait of Justice Roberts in a black robe, resting his chin on his hand.

What Trump Means for John Roberts’s Legacy

Executive power is on the docket at the Supreme Court.

Illustration of tiny doctors working inside a large nose against a turquoise background.

A Flu Vaccine That Actually Works

Next-gen vaccines delivered directly to the site of infection are far more effective than existing shots.

Six women interact in a theatrical setting, one seated and being comforted by others.

A (Truly) Naked Take on Second-Wave Feminism

Playwright Bess Wohl’s Liberation opens on Broadway.