Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Harvard Faculty Approve a Cap on A Grades

Reforms to reduce grade inflation will take effect in the fall of 2027.

Harvard Holds a Symposium on Antisemitism and Universities

Scholars discuss the paradoxes and challenges that Jews navigate on college campuses.

Harvard Discloses Top Earners’ Compensation

The University files its annual report for tax-exempt organizations.

Explore More From Current Issue

Woman in historical dress standing in front of green foliage, smiling brightly.

This Harvard Graduate Brings Women of the Revolution to Life

Historical reenactor Lauren Shear reveals tricks of the trade for playing Tory loyalists, Revolutionary poets, and more.

Historical scene in colonial Boston depicting British soldiers confronting civilians, with smoke rising, in a city street.

Houghton Library Displays Revolution-era News and Propaganda

A new exhibit reveals how early Americans learned about the war.

Alene Anello smiling surrounded by four chickens in a natural outdoor setting.

This Harvard-Trained Lawyer Fights for the Rights of Chickens

Alene Anello wants to apply animal cruelty laws to birds raised for meat.