Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Martin Nowak Sanctioned for Jeffrey Epstein Involvement

The Faculty of Arts and Sciences announces disciplinary actions.

Why Men Are Falling Behind in Education, Employment, and Health

Can new approaches to education address a growing gender gap?

How Measles Causes Immune Amnesia

Michael Mina explains “immune amnesia” and the lasting impact of infection.

Explore More From Current Issue

Man in a suit holding a pen, smiling, seated at a desk with a soft background.

A Congenial Voice in Japanese-American Relations

Takashi Komatsu spent his life building bridges. 

A jubilant graduate shouts into a megaphone, surrounded by a cheering crowd.

For Campus Speech, Civility is a Cultural Practice

A former Harvard College dean reviews Princeton President Christopher Eisgruber’s book Terms of Respect.

Cover of "Harvard's Best" featuring a woman in a red and black gown holding a sword.

A Forgotten Harvard Anthem

Published the year the Titanic sank, “Harvard’s Best” is a quizzical ode to the University.