Obama's Facebook Playbook

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason...

If the Barack Obama campaign's web presence reminds you of Facebook, there's a reason.

The man behind my.barackobama.com is Chris Hughes ’06, one of Facebook's founders.

As a New York Times article on Hughes explains, he was a roommate of Facebook chief executive Mark Zuckerberg, who left Harvard to work on the site full time. Hughes worked for the company after graduation, but departed in February 2007 to become Obama's "online organizing guru" (his official title, according to the Times).

The campaign has won plaudits for its innovative use of the Internet, including using the Web to track and organize volunteers, build automated polling-place locator software to inform voters where they should cast their ballots, and launch fightthesmears.com, a site dedicated to debunking myths and rumors about Obama.

Read the rest of the Times article here.

Most popular

Meet Harvard’s 2026 Student Commencement Speakers

Two undergraduates and a Ph.D. candidate will address the graduating class on May 28.

Ronny Chieng Tells Harvard to ‘Destroy AI’ as Graduates Cheer

The comedian and The Daily Show host gave the keynote address for Class Day 2026.

A New Black Swan Musical Cranks Up the Tension

The creative team of the A.R.T.’s new show dish on adapting Darren Aronofsky’s thriller classic from screen to stage.

Explore More From Current Issue

A glowing orange sun with a star and a trailing gas cloud in space.

A Harvard Astrophysicist Explains the Bizarre Behavior of a Supergiant Star

The dimming and rapid rotation of Betelgeuse may be caused by a hidden companion.

Alene Anello smiling surrounded by four chickens in a natural outdoor setting.

This Harvard-Trained Lawyer Fights for the Rights of Chickens

Alene Anello wants to apply animal cruelty laws to birds raised for meat.

Brick archway with a sandy base, surrounded by wooden planks and boxes in a dim space.

How the American Revolution Freed a Future Abolitionist

Darby Vassall, an enslaved child freed after the Battle of Bunker Hill, dedicated his life to fighting for liberty.