July 6, 2009

Myers + Chang: Boston Restaurants on Twitter

The alumna and other Boston restaurant owners enter the digital fray.

An article about Boston restaurant owners using Twitter for marketing, in the June 29 Boston Globe, features Joanne Chang ’91, co-owner of Myers + Chang restaurant in Boston's South End.

After a customer complained that cilantro should be listed as an ingredient of all menu items that include it, Chang, unconvinced, took a poll via Twitter. Within four hours, she'd gotten enough responses to change her mind—and the restaurant policy—about listing cilantro.

For more about the restaurant, check out the Myers + Chang website, or follow Myers + Chang on Twitter. For more on Joanne Chang, read this article from the Harvard Magazine archives—featuring two Web extras: a recipe for Chang's famous sticky buns, and video of said buns being made.

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