July 6, 2009

Myers + Chang: Boston Restaurants on Twitter

The alumna and other Boston restaurant owners enter the digital fray.

Joanne Chang — Joanne Chang | Courtesy of Flour Bakery + Cafe

An article about Boston restaurant owners using Twitter for marketing, in the June 29 Boston Globe, features Joanne Chang ’91, co-owner of Myers + Chang restaurant in Boston's South End.

After a customer complained that cilantro should be listed as an ingredient of all menu items that include it, Chang, unconvinced, took a poll via Twitter. Within four hours, she'd gotten enough responses to change her mind—and the restaurant policy—about listing cilantro.

For more about the restaurant, check out the Myers + Chang website, or follow Myers + Chang on Twitter. For more on Joanne Chang, read this article from the Harvard Magazine archives—featuring two Web extras: a recipe for Chang's famous sticky buns, and video of said buns being made.

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