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Taking Smoking Seriously

March-April 2011

while directing tobacco-control efforts for the Commonwealth of Massachusetts, professor of the practice of public health Gregory N. Connolly oversaw a campaign of public-service ads designed to scare smokers into quitting and to keep youths from viewing the habit as glamorous. The award-winning ads—some brutally graphic—aired in the state from 1995 to 2001 and became a model for similar efforts in other states and countries.

View six examples here:


Armenia is one of a dozen nations that have developed anti-smoking ad campaigns in consultation with scholars at Harvard School of Public Health. The video below includes two ads from the Armenia campaign. In the first, the message is that one shouldn't gamble with one's health; in the second, that smoking around one's children is like the children themselves smoking.

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